Hotel Advertising Connects Travelers with Local Businesses and Services
Most major hotels are required to provide a guest directory in every room. Hotel advertising provides us with a unique opportunity to reach a captive target audience that is unfamiliar with the local community and seeking information.
- Many of our directories are found in multiple hotel properties within the same community. Hotel advertising results in exposure to a large number of potential customers.
- Recent studies indicate that more than 70% of travelers read the in-room directories.
- 89% of poll respondents stated they were more likely to choose a business from the hotel’s in-room guest directory advertising than from any other source.
- Our guest directories include a map of the community showing the hotel guests exactly where to locate your business.
We can provide exclusive exposure for your business to a very large audience through our network of hotels in Western Canada. To learn more about our reach, click here.
Sierra Publishing Provides the Highest Quality of Hotel Advertising:
- Our hotel guest directories are presented in an embossed leatherette binder and placed in a prominently visible location within the room.
- Our in-house art department and marketing team will develop your hotel advertisement from conception to completion, ensuring that your business is professionally represented to your standards. You pay no additional charges for this service.
- We offer the opportunity to update your hotel advertisement annually.
Hotel Advertisement Features & Specifications:
All of our hotel advertising sections are printed in full colour on durable 80lb cardstock.
- Tests indicate that a black and white image may sustain interest for less than two-thirds a second, whereas a colored image may hold the attention for two seconds or more. This allows us more time to engage the audience and communicate your message.
- Printing an advertisement in colour can improve readership by 40% and comprehension by 73%.
|Quarter Page||3.5″ x 4.5″|
|Half Page (landscape)||7.25″ x 4.5″|
|Half Page (portrait)||3.5″ x 9.25″|
|Full Page||7.25″ x 9.25″|
|2 Page Spread||2 Pages, 7.25″ x 9.25″ each|